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Rebranding Red Table Talk (Off the Table)
Project type
Strategic Communications Campaign / Crisis Management
Date
14 April 2025
Strategic Communications Campaign / Crisis Management
For the Red Table Talk rebrand project, I collaborated on developing a full crisis management and strategic repositioning plan, including a name change (Off the Table), a new audience engagement model, and a multi-platform rollout strategy. The rebrand focused on restoring trust, centering diverse voices, and aligning the show with ethical storytelling principles. For a full preview of the rebrand proposal, please feel free to contact me using the details provided on this website or via my social media.
For this group project, we developed a full crisis management and rebranding strategy for Red Table Talk, repositioning it into a new show titled Off the Table. Inspired by ethical storytelling and the need to rebuild public trust, I helped create the SWOT analysis, strategic PR plan, and platform migration strategy. We emphasized transparency, audience engagement, and ethical media practices throughout the campaign.
